Fortnite, the free to play game which has catapulted its founder Tim Sweeney into the list of the worlds richest people at number 201 with $7.2bn based on an estimated $2.4bn micro transactions within the game is where its 200 million players are spending increasing amount of time and money.
It's ironic that as the value of cryptocurrencies such as Bitcoin and Ethereum have tanked over the last year, the usage of the digital V Buck (Fortnites currency) has accelerated. Players convert real money into V Bucks which they can then exchange for such useful stuff as clothes and dance moves for their digital personas.
Sometimes business is so convoluted and bizarre that it is beyond belief.
Amazing that one guy can earn so many real $'s by persuading 200m other people to swap their real $'s for a totally made up currency that can only be used in a world that he created.