© 2016 - Funding Nav

    Funding Nav Limited

    142-144 New Cavendish Street



    W1W 6YF

    Telephone: 077 6811 1234

    January 6, 2020

    October 19, 2019

    June 30, 2019

    Please reload

    Recent Posts

    The pointlessness of meetings

    Meetings malaise

    April 21, 2018

    Please reload

    Featured Posts

    Peak iphone?

    January 14, 2019

    Apple became the first trillion dollar corporation briefly in October last year. 

    This was short lived and they have subsequently lost more value than any company in history as their share price has almost halved.


    There has been a lot in the press about this blaming Trump and his protectionist policies and increased competition from both South Korea and China. 

    The issue that has shareholders running for the hills however is much closer to home and that is that Iphone users are now holding onto their phones for three years rather than two on average.

    The fact is that Apple isn't really a tech stock at all but a fashion business and is therefore subject to waning consumer demand in the same way that clothing brands are currently. If that is the case then the tech premium falls away and you could argue that the shares have a lot further to fall.

    Stimulating consumer demand in saturated markets is certainly more challenging than reinventing segments. Also markets define businesses rather than businesses define markets generally.

    Apple have been in the doldrums before and have turned it around. It will be interesting to see how they deal with their current issues.

    If you are interested in reviewing your marketing approach then please contact me at stephen.sacks@fundingnav.com



    Share on Facebook
    Share on Twitter
    Please reload

    Follow Us