Funding Nav has recently been advising a leisure vehicle rental business on strategy which has been largely around pricing and marketing. It has been a hard slog to convince the directors that the strategy agreed is right but finally it has been actioned.
Result- Large uplift in advance sales immediately.
Moral of the story. When you are in the thick of it, often you can't see the wood for the trees. Pricing is a really quick lever and the results can be pretty instant but managers are frequently frightened to experiment.
The profit derived from small improvements in margin growth and capacity usage are however massive.