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  • Stephen Sacks

Don't Try This At Home


Mark and Sharon Beresford decided to offer their £3m Poole home as a prize in a lottery after several offers to buy it fell through. Ultimately however they sold only £750k of tickets and ran up £600k in promotional costs.

Now, I know that estate agents don't have a great reputation but probably a safer bet when you decide to sell your house than running a prize draw!

If you are seeking innovative marketing strategies that actually work then ask me stephen.sacks@fundingnav.com

#lottery #property

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