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    • Stephen Sacks

    Don't Try This At Home

    Mark and Sharon Beresford decided to offer their £3m Poole home as a prize in a lottery after several offers to buy it fell through. Ultimately however they sold only £750k of tickets and ran up £600k in promotional costs.

    Now, I know that estate agents don't have a great reputation but probably a safer bet when you decide to sell your house than running a prize draw!

    If you are seeking innovative marketing strategies that actually work then ask me stephen.sacks@fundingnav.com

    #lottery #property