Mediocrity in business simply won’t wash anymore.
Competition is now international for almost all businesses. That means that creating the right strategy and executing it beautifully is key to success. Results are now binary rather than gradual. That means once the right strategy has been formulated and proven it needs to be properly invested in and backed. It’s like the difference between an assortment box of crappy fireworks and one of those mega boxes that turns your garden into something like Kim Jong-un’s missile testing site temporarily.