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Most effective advertising ever?


Yesterday FN was chatting with Praveen Vijh of Eat Natural who will produce 100 million bars this year (eat your heart out Willie Wonker). We were talking about effective marketing strategies and we recalled Stanley Green who up until the 1980's would walk up and down Oxford Street enveloped in a sandwich board appealing for people to eat less protein and stand more as he believed that protein and sitting promoted lust!

Whilst his message was crazy his marketing strategy was amazing, testimony to that is we could still recall him after 25 years and he spawned a whole "golf sale" industry.


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